The challenge was to design a signage system that would adequately display sponsorship signage under all environmental conditions - day and night.   Factors effecting the design and construction of the system included: 

• The signs ability to withstand the impact of tennis balls, racquets and Melbourne's varied weather conditions.
• Signage needed to include a self-supporting structure to cope with the temporary seating located at the Southern end of the arena.
• The signage design needed to incorporate the travelling camera and new commentary boxes at the Northern end of the arena.
• The illuminated signage could not be distracting for the players, but bright enough to be seen by spectators and a television audience. The signage also had to incorporate a feature that allowed staff to change the degree of illumination depending upon court conditions.
• Illuminated signage needed to accurately portray the correct colours of all sponsor logos and provide sufficient exposure for sponsors of the event.