The Signcraft Group won the right to re-brand the entire Woolworths Petrol network across Australia to incorporate Caltex in the joint venture between the two blue chip giants.

The project incorporated sites across the Australian continent and was managed out of our Sydney facility. The complete manufacturing process was handled in house with 12 installation crews (our own) being mobilised to cover every outlet throughout Australia.

The project was divided into 2 stages. Stage 1 began in May 2004 and involved 230 sites nationally. The program encapsulated manufacture and installation of pylon signs, canopy fascia, pump graphics and kiosk signage elements. The full scope of works resulted in co-branded pylons, a Woolworth's kiosk and Caltex canopy. Stage 1 was successfully completed in late 2004.

The second stage involved the same spec as stage 1 but included the larger convenience sites around the country. A total of 88 sites were completed in 2005.